I believe we need to think outside of the whole debate format box and move to a Democratic Candidates Forum or a limited series of live-event television specials called The Democrats Make Their Case. Such specials would:
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· Change the adversarial candidate vs. candidate competition, where candidates denigrate each other’s ideas, into a choose your favorite Democrat approach.
· Provide a format where each candidate is given equal time to explain his or her vision.
· Unify all Democrats around branding that is empathetic, inclusive, hopeful, diverse, and focused on improving life for working people, protecting the planet, and making peace, as opposed to the Republican brand of fear, hate, division, greed, cruelty, and institutionalized corporate corruption that short-circuits American democracy.
The consistent branding and unified positive outlook of the Democratic candidates will stand in stark contrast to all Republicans.
Here is a potential example of the format.
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· The event would be hosted by one or more prominent, celebrity Democrats—movie, television, or music stars. Two or three journalists sit on a panel.
· To begin, the host(s) introduce(s) pre-packaged films (different for each event) that lay-out the issues Americans face and promote the brand vision for solving them.
· Then, each candidate, chosen by random draw, is then given 5 minutes (or an equal amount of time based on the length of the program and the number of candidates) to make an opening statement.
· After each candidate has completed an opening statement, a host spins a wheel with ~30 numbers on it. The numbers correlate with a question and the journalist who submitted the question. That journalist selects one candidate to answer the question.
· Each candidate is given the same number of turns to speak. They may wait for their own question or respond to a question asked of another candidate or, by pressing a button, comment on what that candidate said or providing a different view. Candidates may also ask to respond if they feel another candidate has said something that needs to be rebutted. However, every time a candidate speaks, it counts as 1 turn.
· Enforcing the equal turn rule will enforce the brand unity between the candidates and give each an even chance to be evaluated by the audience.
· Optionally, there could be an app developed that will allow the hosts to moderate a home voting process that allows the audience to select the candidate who “won” the event. App users must identify their political party or ideology before voting.
This example, or something similar, would create a new level of excitement and allow the Democrats to demonstrate a level of sophistication that would bring something new to the race.